2014/07/15

「機」匯難縫的「擊」戰！

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作者: 關廣智 [ 白武士有限公司 首席顧問]  原稿列於  「突破Channel」 issue 46 June 2014 手機文化把我們這「e世代」發揮得淋漓盡致，手機和互聯網已經是我們不能或缺的生活模式，不單是青少年人已完全融入了這模式中，其實任何香港人也無一幸免...
2014/02/18

Digital Public Relations, are you doing it?

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Adams Company Limited (www.adamshk.com) When we talk about Digital Public Relations, the most important thing is toknow that the major m...
2014/01/07

2014 : 7 Most Important Tasks for Online/Mobile/Social Media Marketing Strategy

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Mobile Marketing with the aid of Social Media is the phenomenon that no Marketer can miss in 2013. This is the trend we really have to pay...
2013/06/22

We live in a different World!

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By Matthew Kwan, Principal Consultant, Adams ( www.adamshk.com ) Jun 22, 2013 We live in a different world of internet and mobile device...
2011/09/21

高效能營銷 ─ 系列: 營銷之T.O.M.

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作者: Matthew Kwan/Adams ( www.adamshk.com ) 首席顧問 我相信大部份銷售人員都明白最容易成功的訂單都是”返單”(repeat purchase)，要提升”返單”的比率就在乎Top of Mind (T.O.M.) 。要在顧客心目中名列前茅並...
2011/09/10

高效能營銷 ─ 系列: 20:20 的挑戰

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作者: Matthew Kwan/Adams ( www.adamshk.com ) 首席顧問 Copyright 2011. 在銷營學或營銷學中有所謂 Elevator’s Pitch (我的翻譯：瞬間傳銷)。其實當中的概念是在短瞬間把產品 / 服務 / 人物的最重要優點標榜出...
2011/08/13

Would you dare to share!

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Today, we are bombarded by promotional e-Mails, overflowing advertisement web banners, unknown F...
2011/07/22

Think Virally!

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Dear Friend, Hope you are enjoying the hot summer despite the unstable weather in Hong Kong in the ...
2011/07/21

Giving up is a way to gain!

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By Matthew Kwan - Copyright © 2011 Principal consultant of Adams Company Limited ( www.adamshk.com ) Would you ever consider giving up to be...
2011/06/21

Social Media: Business or Not??

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Dear Friend, Greetings to you! I am so glad to share with you that we had a very successful eve...
2011/05/06

China Online Purchase reached RMB498B in 2010. Seize the OPPORTUNITIES NOW!

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Copyright © 2011 Matthew Kwan, Principal Consultant, Adams Company Limited ( www.adamshk.com ) According CNNIC ( www.cnnic.cn 中國互聯網路訊息中心...
2011/04/08

Mobile Marketing is the way to GO!

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Copyright © 2011 Matthew Kwan, Principal Consultant, Adams Company Limited ( www.adamshk.com ) ...
2010/07/24

Leaders Are All Fools!

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By Matthew Kwan Principal Consultant of Adams ( www.adamshk.com ) Copyright © 2010. Too many of us are under the illusion that people...

Entrepreneurship is an Attitude

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By Matthew Kwan Principal Consultant of Adams ( www.adamshk.com ) Copyright © 2010. You do not need to start up your own company to g...