2014 : 7 Most Important Tasks for Online/Mobile/Social Media Marketing Strategy

Mobile Marketing with the aid of Social Media is the phenomenon that no Marketer can miss in 2013. This is the trend we really have to pay high attention and make things happen beautifully in 2014. There are 7 top priority tasks I can identify that we need to do in the very near future:

1. Is my corporate website Mobile Ready from 4 to 10 inches? i.e. iPhone, Galaxy Note, Galaxy Tab, iPad Air…
2. Are you already advertising on Google/Baidu/Bing (Yahoo) using Mobile Bidding setting?
3. Are you already advertising using location base filter or SMS for mobile devices?
4. Are your online advertisements having location or click-to-call extensions to increase conversion from mobile devices?
5. Are you purposely recruiting “loyal” members in your mobile database for future direct marketing?
6. Are you building a team of mobile customer service on the most popular mobile messaging platforms? i.e. WhatsApp/WeChat
7. Are you getting ready to enable “Online/Offline” integration at your physical shop through mobile devices? e.g. NFC, QR Code…

There are actually a lot of work to be done! All the best!!